Our Criteria

Our Preference

  • Sector agnostic, open to a wide range of industries

  • Open to both B2B & B2C

  • Prefer to acquire a majority stake (ideally 80% but minimally 51%), open for the Management to stay on

  • Ideally have been in operation for >3 years, but open to looking case-by-case

  • Prefer to avoid high CapEx businesses

  • For Traditional SMEs – Singapore and Asia, excluding China and Korea

  • For Digital Acquisitions – Globally

Target Business Dynamics

Simple Business Model

Easy to understand and execute, clear revenue streams, and manageable cost structures.

Unique Advantage or Niche

This advantage could stem from proprietary technology, exclusive partnerships, specialized expertise, or a loyal customer base

Cash Flow Positive, Profitable

Desired yearly earnings of $300K to $2M USD with sufficient cash on hand to cover operating expenses without relying heavily on external financing

No Sketchy Bookkeeping

Transparent and accurate financial records are crucial for evaluating the financial health and performance of a business

Target Market

Traditional Small, Medium Enterprises

Preference for asset-light niche
businesses specializing in technical,
essential services.


  • HVAC, Plumbing, Pest Control
  • Industrial Supplies/Distribution
  • Industry-specific consulting
  • And more

Bootstrapped, Digitally Native Companies

Niche-vertical, industry-focus, or product offering for these types of businesses:

  • Agencies
  • Marketplaces
  • SaaS
  • YouTube Channels

The Founder

William C. Kurniawan

Prior to starting Emerald Lane, William accumulated a wealth of experience in advisory and venture capital. He has lived in Indonesia, Singapore, China and the US, bringing a global perspective to his ventures. At SOSV, he focused on early-stage startup investments and collaborated with Fortune 500 companies and government agencies to develop innovation strategies, particularly in emerging and frontier markets. William also runs Caballeros Capital, an early-stage Web3 fund with over 45 portfolio companies. Through Emerald Lane, he aims to build an everlasting holding company through serial acquisitions of small businesses.